When a blogger enters the world of blogging, the ultimate objective is becoming the most influential person in his/her industry. However, climbing to the top of your niche is not a simple task. Some bloggers took years to reach the coveted position while many other fell on the way. To grow and become a top influencer, the most critical thing is passion to tackle many challenges on the way. This post outlines the most useful tips that will help you to become a top-notch blogger and crash it online like a pro.
- 1 Narrow down to one area of interest
- 2 Create helpful content for the target audience
- 3 Make the blog about your audience
- 4 Connecting and engaging the target audience as much as you can
- 5 Always post easy to read and shareable content
- 6 Ensure to focus on getting solutions to problems
- 7 Be everywhere
- 8 Be kind to followers and cultivate the right personality
- 9 Conclusion
Narrow down to one area of interest
The first and, perhaps most critical thing for any blogger is narrowing down to a specific area of interest. With a smaller area of interest, gather more helpful info, and make helpful contributions to the target audience. Note that this does not lock you out from touching other areas on the blog! For example, fitness as a subject is very wide; a better way to becoming a top blogger is focusing on a smaller area such as weight management. Other viable areas include home décor, online tuition, making money online, and e-commerce. Remember that while you might have all the qualifications in one area, what is required is the passion for moving on and becoming a top blogger.
Create helpful content for the target audience
How do you make every person in the target niche look up to you? The answer is simple; content. The central focus at this point is ensuring you are honest and create top notch content to help your target audience. The value of the content should precede your focus to market it. When your content becomes captivating, every visitor will get value, enjoy, share the content with others, and keep coming back for more. Your blog will keep moving from one level to another.
Make the blog about your audience
Get it right here! The target audience will want to know about you. However, you must make the blog about them and not yourself. By making the blog about them, they will always see themselves in the content, images, and other posts. Carefully create content to ensure that readers can associate with it.
Connecting and engaging the target audience as much as you can
After creating top notch content, the next thing is engaging the clients. Here, you must look at the blog as a conversation platform to talk with the target audience. Ask questions and ensure that the audience can feel what you are saying. Engage the clients more through the use of surveys, feedback pages, and call-to-action to get additional responses. Your target audience will come out to share views on different issues on the selected niche.
One rule that top bloggers used to climb to the top is that when content is top notch, it should be shared. As a blogger looking forward to making a mark, you need to ease the readers’ work by making the content shareable. For example, you can add a call-to-action button such as click here to share, Click here to tweet, or other sharing actions. Identify and use appropriate sharing plugins that make content access and sharing fast and enjoyable. Note that this is not enough; you should request readers to share all your content with close friends and followers.
Ensure to focus on getting solutions to problems
If you create average content, the traffic coming to the blog cannot guarantee ascent to the prestigious influencer position. To become the anticipated authority in your niche, you should solve real problems affecting the target audience. In fact, this is where most bloggers go wrong and stagnate or fall by the wayside. For example, if you are in the weight management blog, the target audience might have issues such as adopting methods that are not working, diets that are increasing their weight as opposed to cutting it, and difficulties in selecting the right supplements. You need to address these genuine problems by coming up with workable solutions so that your audience can get results and come back with success stories.
Some useful tactics of identifying the problems affecting your niche include;
(i) Reading followers’ comments
(ii) Reading the followers feedbacks
(iii) Putting forward questions to followers
(iv) Following what other blogs’ followers are saying
(v) Studying the target audience behavior using special analytics
Everywhere? That is right. Though it could look difficult, it is possible to implement. The objective at this point is staying with clients, replying queries, checking the latest on social media, and of course posting top notch content. At this point, a lot of dedication and sacrifice is needed. Unlike the common business where people work only for 8 hours, you need to be at work on a full-time basis! Even at night, you must peruse through followers to post replies, make comments, send thank you to visitors, and share insights.
Be kind to followers and cultivate the right personality
As you work very hard to create top notch content and make replies, it is prudent to cultivate the right personality. Regularly, you will get content asking about your personality. If you have a negative personality, it could work against the desire to become an authority. Your steady growth will attract the interest of other new bloggers who will want to learn from you. From regular interviews on mainstream media to podcasts on other pages, make sure to be nice to all who come to you.
If you want to climb the blogging ladder and become an influence, know that there is no shortcut; you have to toil. You must comprehensively understand how blogging works and follow the outlined tips faithfully. By identifying a niche of interest, building quality networks, and connecting on a full-time basis with clients, your ascent to the top will be imminent. Know that an influencer must be a source of answers and generate workable solutions for the target audience.