When it comes to the advancement of a specific website in terms of its worth and volume of traffic, many will agree that Search Engine Optimization is the way to go. Companies will turn to this technique and marketing departments will invest in SEO because it shows a promise of being ranked higher among search engines. Everyone, no matter in what industry they are from, is eyeing for that number one position. The top position is what everyone aims for because the website will be drawn to more visitors who are in search of a particular set of information. This is based on the nature of visitors who click the first few results of a SERP or search engine results page.
When it comes to SEO, there are two forms that are commonly used by practitioners in the industry. Their goals are the same – to improve the ranking of a website among multiple search engines. However, the process of advancing a website's ranking requires different techniques-some legal, some aggressive-in order to make it to the top. Here's a useful guide in differentiating black hat SEO from white hat SEO.
The black hat has been responsible for bending the rules. It focuses on fast results because people focus more on these short term goals. This mainly includes blog content spamming, link farming, keyword stuffing and hidden texts and links. These may work for a short amount of time, but if caught, the website is responsible for such acts will be penalized. As a result, the website and anything associated with it will be removed from that particular search engine.
As for white hat tactic, it is more oriented in creating quality content that search engines can easily pick up and fill in the gap between internet users and what they're looking for. Such methods are link building, keywords, backlinking, keyword analysis as well as using and rewriting meta tags. Though such content may take longer time to create and frequent tweaking must be involved, the results are positive. These techniques have been proven to increase the ranking of a certain website among search engines.
In conclusion, white hat SEO has been greatly favored over black hat SEO. The black hat may have dominated the early years to yield favorable results, but white hat now has been receiving attention more than ever. It is because it doesn't break any rules and it will guarantee that any website with great, useful and unique content will dominate rankings most especially among search engines. Those who have gone over to the dark side (using black hat SEO techniques) will encounter several problems because they'll be reprimanded for using them. The most severe punishment that can be given to a company who uses black hat SEO techniques is banishment from the World Wide Web. It shows how serious search engines are nowadays and continue to aim and provide the best quality service to frequent internet users all over the world.