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Can my URLs use non-English words?

Can my URLs use non-English words? John Mueller answers this question on Google’s SEO Snippets video series. For sites that target users outside of English-speaking regions, it’s sometimes unclear if they can really use their own language for URLs, and if so, what about non-English characters? Google search uses URLs primarily as a way to

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What should I do with old 404 errors?

What should I do with old 404 errors? John Mueller answers this question on Google’s SEO Snippets video series. Today’s question comes from San Francisco. What should I do with 404s in Search Console that are from ancient versions of my site? So sites evolve over time, URLs change, you add redirects, redirects get dropped

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Why does the indexed pages count vary?

Why does the indexed pages count vary? John Mueller answers this question on Google’s SEO Snippets video series. Today’s question comes all the way from Brazil. Macau asks, why is a number of pages indexed on Search Console different than what appears on google.com? Depending on where you look you might see different numbers for

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How often does Google re-index websites?

How often does Google re-index websites? John Mueller answers this question on Google’s SEO Snippets video series. Today’s webmaster question was submitted by Jim from Vancouver in Washington. He asks how often does Google reindex a website? It seems like it’s much less often than it used to be. We add or remove pages from

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Do fixed penalties affect SEO?

Do fixed penalties affect SEO? John Mueller answers this question on Google’s SEO Snippets video series. Today’s question is from Switzerland. Michael asks, I had a penalty, and I fixed it. Will Google hold a grudge? First off, at Google we call them manual actions, not penalties, since they’re generally applied manually by a team

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