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Why does the indexed pages count vary?

Why does the indexed pages count vary? John Mueller answers this question on Google’s SEO Snippets video series. Today’s question comes all the way from Brazil. Macau asks, why is a number of pages indexed on Search Console different than what appears on google.com? Depending on where you look you might see different numbers for

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How often does Google re-index websites?

How often does Google re-index websites? John Mueller answers this question on Google’s SEO Snippets video series. Today’s webmaster question was submitted by Jim from Vancouver in Washington. He asks how often does Google reindex a website? It seems like it’s much less often than it used to be. We add or remove pages from

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Do fixed penalties affect SEO?

Do fixed penalties affect SEO? John Mueller answers this question on Google’s SEO Snippets video series. Today’s question is from Switzerland. Michael asks, I had a penalty, and I fixed it. Will Google hold a grudge? First off, at Google we call them manual actions, not penalties, since they’re generally applied manually by a team

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My site’s template has multiple H1 tags. Is this a problem?

My site’s template has multiple H1 tags. Is this a problem? John Mueller answers this question on Google’s SEO Snippets video series. An H1 element is commonly used to mark up a heading on a page. There’s something to be said for having a single, clear topic of a page, right? So how critical is

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Subdomain or subfolder, which is better for SEO?

Subdomain or subfolder, which is better for SEO? John Mueller answers this question on Google’s SEO Snippets video series. Deepak from India asks us subdomain or subfolder, which one is the most beneficial for SEO. Google web search is fine with using either subdomains or subdirectories. Making changes to sites URL structure tends to take

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