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My site’s template has multiple H1 tags. Is this a problem?

My site’s template has multiple H1 tags. Is this a problem? John Mueller answers this question on Google’s SEO Snippets video series. An H1 element is commonly used to mark up a heading on a page. There’s something to be said for having a single, clear topic of a page, right? So how critical is

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Subdomain or subfolder, which is better for SEO?

Subdomain or subfolder, which is better for SEO? John Mueller answers this question on Google’s SEO Snippets video series. Deepak from India asks us subdomain or subfolder, which one is the most beneficial for SEO. Google web search is fine with using either subdomains or subdirectories. Making changes to sites URL structure tends to take

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Is a crawl-delay rule ignored by Googlebot?

Is a crawl-delay rule ignored by Googlebot? John Mueller answers this question on Google’s SEO Snippets video series. The crawl-delay directive for robots.txt files was introduced by other search engines in the early days. The idea was that webmasters could specify how many seconds a crawler would wait between requests to help limit the load

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ECommerce
Shounak Gupte

Best Tips on Competing Against E-Commerce Giants Using SEO

Do you have an e-commerce store? How is it performing? Online marketplaces are the ultimate outlook of digital marketing. In 2015, online sales hit $341 billion in the US alone. This was a significant growth of 14.5% from the previous year. With over 110, 000 e-commerce stores in the market, the competition is getting really

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SEO
Shounak Gupte

What kind of SEO changes can we expect in 2017 and 2018?

Although there are SEOs who think that the last few years were rather uneventful (link building is still in the center of attention) there are a lot of indications that the profession as a whole will change. Now, I am not necessarily saying that links will lose their value. However, introduction of RankBrain shows us

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