Blog

All Posts

Optimize Content for Google Answer Boxes
SEO
Shounak Gupte

Is It Possible to Optimize Content for Google Answer Boxes?

Ever entered a query in Google and got direct answers in SERP (Search Engine Research Pages)? These are what we call answer boxes. For example, ask Google what is seo? and a direct answer in the search box will appear. Noticeably, the info in the answer boxes can be either in numbered lists or direct

Read More »
Increase Organic CTR using Search Console data
SEO
Shounak Gupte

Increase Organic CTR using Search Console data

Following the evidence that RankBrain employs the Click-Through-Rates (CTR) as an important ranking factor gives one more reason to work on improving organic search listing. To get the percentage of your site’s CTR, simply divide the total clicks by the number of impressions. Contents1 What really influences CTRs? 2 CTR versus brand 3 CTR versus

Read More »
Website Migration SEO Cheat Sheet
SEO
Shounak Gupte

Website Migration SEO Cheat Sheet

One of the riskiest things that webmasters can undertake is migrating to a new website. If the process is not managed well, search engines could struggle to understand the new structure and compromise ranking. Though every site migration is different, we focus on the commonest cases where sites URL, architecture, and content have changed without

Read More »
Inbound vs Outbound Marketing
Marketing
Shounak Gupte

Inbound vs. Outbound Marketing

Success in the current marketing environment demand shifting from traditional tactics to modern methods that not only guarantee transformation but also build communities around your brand. Traditional methods are more expensive, difficult to implement and do not guarantee results for your brand. To get a clearer picture of this, it is important to look at

Read More »
google webmasters tools
Uncategorized
Shounak Gupte

Reasons why you should submit your website to Bing Webmaster Tools

While Bing Webmaster Tools are free and very useful in SEO, they rarely get noticed or applied by website owners. In this post, we explore the main reasons why you should not ignore the Bing Webmaster Tools but should submit your website and complete the verification process. Contents1 Bing Is the Second Main Source of

Read More »
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •