What can be the Reasons Why Your Organic Traffic has Dropped?

drop in organic traffic

Is your website experiencing a drop in organic search traffic? Though the drop is short term in many cases and could spring to full recovery, many people tend to panic. Did Google adjust its algorithm again? Did my site get attacked or did I do something wrong? These questions keep lingering in the mind as … Read more

Categories SEO

What is a canonical tag?

canonical tag

Since the emergence of Sitemaps, the greatest development in SEO is perhaps the decision by top search engines that they will support Canonical Tags to assist webmasters to deal with duplicate content. A canonical URL assists a webmaster in telling search engines that several pages/ posts are the same. For example, it is not uncommon … Read more

Categories SEO

Is It Possible to Optimize Content for Google Answer Boxes?

Optimize Content for Google Answer Boxes

Ever entered a query in Google and got direct answers in SERP (Search Engine Research Pages)? These are what we call answer boxes. For example, ask Google what is seo? and a direct answer in the search box will appear. Noticeably, the info in the answer boxes can be either in numbered lists or direct … Read more

Categories SEO

Increase Organic CTR using Search Console data

Increase Organic CTR using Search Console data

Following the evidence that RankBrain employs the Click-Through-Rates (CTR) as an important ranking factor gives one more reason to work on improving organic search listing. To get the percentage of your site’s CTR, simply divide the total clicks by the number of impressions. What really influences CTRs? Having removed the sidebar ads, Google now uses … Read more

Categories SEO

Website Migration SEO Cheat Sheet

Website Migration SEO Cheat Sheet

One of the riskiest things that webmasters can undertake is migrating to a new website. If the process is not managed well, search engines could struggle to understand the new structure and compromise ranking. Though every site migration is different, we focus on the commonest cases where sites URL, architecture, and content have changed without … Read more

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How to submit your website to Google Webmaster Tools

google webmasters tools

Having Google crawl your pages is a very brilliant idea. People will be able to see your website whenever they search using related keywords. They will read your pages and they can convert if you are dealing with products and services. It will give you more exposure because Google is the most popular search engine. … Read more

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How to Increase Your Rankings Using Internal Links

internal links

When marketers and brand managers work on promoting their ranking on search engine, what promptly hits their minds is external links. However, internal links are equally crucial to helping them reach the top highly coveted position. Internal links are crucial links that take you to deeper pages, images, and data on the same domain. In … Read more

Categories SEO

Optimizing for voice search

voice search

Voice search has become an important component of digital marketing today. In this post, we take a closer look at how search marketers can adapt appropriately and optimize for voice searches. A lot of searches are done through mobile devices as opposed to desktops. It is, therefore, very important that marketers consider the emergence of … Read more

Categories SEO