Facebook is the largest social media network today with close to 2 billion visitors every month. At a time when outbound marketing strategies are increasingly becoming obsolete, marketers have to take their products, services, and brands where the target audience is. For many years that we have been marketing our clients’ brands on social media, Facebook has stood out because of its ability to generate faster results for higher traffic and conversion. When marketing on Facebook, use the following strategies to get better results.
On Facebook marketing, we do not do it on our own, but work closely with all clients to make results progressive and sustain conversions. We consider this model more useful because you learn all the tricks of Facebook marketing to continue with marketing even after the contract is over.
We help you craft the right Facebook marketing campaigns
Successful marketing on Facebook starts with the crafting of the right marketing strategy. Our experts will work closely with your marketing team to identify your areas of strength, past activities, and key areas of focus. Because of the huge audience that is Facebook social media, we do not leave anything to chance when crafting the marketing strategies. We will carry a comprehensive survey to identify the right groups, form the right personas, and carry your message to the clients in the best way possible.
Leveraging your brand using Facebook groups and free space
While marketing is not a cheap affair in any way, there are lots of things that you can do on Facebook to drive huge traffic and conversion more affordably. Think of Facebook groups that center on your brand to ensure that everybody can jump aboard and enjoy the moment. Our Facebook marketing Melbourne experts will work with your team to identify and utilize all these opportunities to carry the brand to the next level.
Use Facebook to build and grow the mailing list
Once your Facebook starts driving a lot of traffic, you need to work out on an ideal method of converting them to sales. While Facebook is more public, using email campaigns allows you to get personal and make the visitor convert. Our expert team will help you harvest emails by placing call-to-action at strategic sections for visitors to follow you back on the home or landing page. Besides, we can also help you integrate with an appropriate ESP (email services provider) for the direct harvesting of emails right on the Facebook page.
Marketing on Facebook entails adopting the best strategies and more importantly staying abreast with every update. We are particularly on top of every update that Facebook releases to give you an advantage over competitors. For example, the latest ads allow you to advertise on other platforms such as Instagram, stories, dynamic ads, and audience network. Well, no matter what it requires, we will use all means possible to make your Facebook yield more traffic and sales.
To ensure that you get the best results, we set targets for the short term and long term so to make sure that progress is visible. Besides, we also use these progressive reviews to identify areas that need changes for better results.