The Penguin Update has been in existence since 2012 when Google launched it. The update came into being when Google realized that some websites focused purely on spamming their search engine results. This particular update works by identifying and catching the sites that believe in buying links as a way of boosting their Google ranking. Sites that have been obtaining links from any links network are also not exempt from detection by Penguin Update. However, the good news is that any website that takes remedial measures to remove the links it purchased or obtained from third party sources can regain its rightful place in terms of Google ranking.
The first time Penguin entered the market as a Google Algorithm, it had a huge effect on the rankings of many websites. The sites that were purely for article marketing seemed to suffer more than others do. Visiting dangerous sites to obtain links also led to a lot of suffering. All comment spams also encountered bad results with the release of the update. Guest posts made on questionable websites suffered loss in ranking by Google with the release of the Penguin Update. At first, Penguin focused on links and penalized sites based on whether they had good links or obtained the links using shortcuts, but the situation has now changed.
Initially, Penguin Update focused more on the unnatural links. With time, the update focused on more than the homepage. Google plans to launch updates that change constantly and seamlessly. When this happens, the websites shall be under constant scrutiny. Currently, websites are able to find ways through which to avoid getting under the radar of new updates. Google launches a new update. The websites discover how it works, and make the necessary changes. However, with the new system, websites have no choice but to adhere to Google’s requirements by focusing on quality content while avoiding buying and obtaining links from unscrupulous sources.
Penguin Update has made it necessary for website owners to ask their designers to perform a thorough check on the back link profiles. If the check reveals that the back links are from third parties, the owner should ask for their removal before Google releases the next update of Penguin. Failure to perform such a vital task could lead to the drop in terms of ranking on Google. If the back link profiles are clean and beyond reproach, the website will have a good platform on which to build a solid reputation as a purveyor of quality, unique, original, relevant and useful content thus enabling it to rank higher.
Google wants website owners and designers to work hard. Taking shortcuts is not a practice that Google would condone, thus the reason for launching the Penguin Update. Thus far, Google has launched the update thrice. To avoid being at the wrong end of Google ranking, a proper examination of all websites and ensuring that they operate within the boundaries that the search engine has set is required not tomorrow but today.
