Domain authority is one of the key factors to improve your website rank in search engines. It is basically a website metric or a score on a 100-point scale developed by Moz. So the greater your Domain Authority (DA), the more likely you are to have high rank in search engine searches. Here are a few tips on how to increase domain authority.
Gone are the days when Google used to rank up websites which had high PageRank. Today it is all about links. This is one of the key aspects that will affect you DA score considerably. So you need to build lots of backlinks for internal pages in order to show up in search results. However, you need to get high quality external links from other sites. Just make sure to purchase or get backlinks from high-quality sites.
Wikipedia is a great example of internal linking. For every single entry of Wikipedia they build dozens of internal links to the other sites. Internal linking within your site and benefits both the user and search engines. Your post should be linked to at least 2 other posts on site. And when you publish a new post, find a few authoritative pages on your site and link to them from those pages. That is all there is to internal linking.
An ounce of prevention is worth more than a pound of cure, the old adage goes. You have to regularly check and remove bad links. It is not easy, but it is worth it. Do not wait till Google penalize your site for not getting rid of toxic backlinks. If your link profile is full of spammy backlinks, you are at risk for a penalty.
You know that a site must contain high quality content in order to rank up in search engines. High quality, relevant content with semantically comprehensive wording is the way to improve search rankings. Therefore, it is imperative to create more quality content in order to remain competitive in search. Also, when you write high quality articles or blog posts, people do link them from their sites. Others share them among their networks. So if you develop authoritative content, your DA score will improve as well.
Focus on site speed
Website speed also has an impact on search ranking. According to Google, a poor performing site leads to a poor user experience, and websites with poor user experience deserves less attention in search results. A site shouldn’t load more than 3 seconds.
Social media signals is one of the key factors which determine the Domain Authority. While determining your website, Google and Moz gives to how much your content got shared on social networking sites, such as Google+, Facebook and Twitter.
After applying all the techniques mentioned above, sit back and let your Domain Authority increase. There are other techniques you can use to increase Domain Authority, but hopefully, this article provided the information you were looking for.
Looking for a tool to check your domain authority? Check this tool out.