Firstly, if you are looking to buy OnlyWire subscription or a OnlyWire review, click here. The post below doesnt talk about OnlyWire, but Social Media Syndication.
Onlywire and Syndwire
Onlywire and Syndwire are content syndication tools which allows you to submit your content to the top Social Media Networks like Facebook, Twitter and Google+. This creates backlinks or social signals to your website which are an integral part of SEO. Both these tools support posting content to over 50 Social Networks with a click of a button. Currently Onlywire is priced at $5 per month and Syndwire is available with an invitation only.
What is content syndication?
Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail.
The idea is to drive more engagement with your content by wiring it into related digital contexts, either to boost traffic to your owned property or just get exposure for your brand or your key personalities or products.
Click here to read more about content syndication on searchenginewatch.com.
What are Social Signals?
Social Signals are “social votes” given to your website on Social Media sites. These social signals point back to your website to give your site valuable activity signals in the form of backlinks. The social signals helps your site increase authority and possibly rank higher in search engines.
How Social Signals Impact Search Engine Rankings
Now that we have understood the importance of Content Syndication, lets have a look at how we can get Social Signals for FREE without using Onlywire or Syndwire with IFTTT.
What if IFTTT?
IFTTT stands for If This Then That. It is a web-based service that allows users to create chains of simple conditional statements, called “recipes”, which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Craigslist.
How to setup IFTTT and automate Social Signals or Link Building?
Step 1: Signup an account with IFTTT.com.
Step 2: Activate or link the channels where you want to post to.
Step 3: Create recipes to check your blog feed and post the new articles to your activated accounts. If your site is on WordPress, the blog feed will be at “/feed/rss”. For example, my feed URL is https://www.shounakgupte.com/feed/rss
There are plenty of gigs on Fiverr.com to help you with steps 1 and 2.
Here is a snapshot of how my IFTTT account looks like. (For this demo, I have only added a few channels):
Got better ideas to automate Social Signals Syndication? Share your comments below.