The 2015 SEO strategy has to be dynamic. SEO strategies have to undergo periodic changes and updates to ensure that they keep up with the prevailing industry standards. Since SEO is part of marketing, the need for changing with the times is a necessity that no person or organization should overlook. Before embracing any new SEO strategy, take time to audit the website and see if it has suffered a drop in ranking or penalties by using Web Master Tools. Use Google Analytics to audit the website as well. Improve the on-site optimization within the site. Learn to incorporate keyword research on the website, before thinking about the new SEO strategies.
Giving up too soon is a bad SEO strategy. Some strategies take time to develop or produce the desired results. Balance this with the need to avoid strategies that do not offer any hope or show any sign of producing the desired results. Avoid anchor text ratios. Do not over-optimize any anchor text. The 2015 SEO practices are a bit complex, thus the need for beginners to take their time and be familiar with the basics first. Beginners should begin by learning about keywords, and why such practices are no longer the best for SEO. Businesses and individuals need to incorporate SEO practices that make it easier for people to discover their websites.
Enhancement of on-page optimization requires special skills. The skills should make it easier to fill the site with easy-to-read, interesting and highly descriptive content. The site should always feature quality content. The site should have short but eye-catching titles. The Meta description should be as relative as possible. The URL should also be as SEO-friendly as possible. The fact that keywords are not as important as they once were does not mean that they are now obsolete. Try including keywords in the first paragraph of any new content. Use headings, concentrate on the keywords and optimize all images on the SEO-friendly website.
Learn the differences that exist between local and non-local sites before embracing 2015 SEO strategies. Some strategies work best for local sites. Other strategies work perfectly within non-local sites. For example, with non-local or regular sites, strategies that involve diversity links, social links and high power links are a necessity. While such strategies would also work well for local sites, for best results one would need to incorporate audit citations, setting up of Google local page, and work on building as many citations and links as possible. The combination of these strategies helps to produce the right results.
Briefly, building perfect match anchor texts is no longer part of the 2015 SEO strategy blueprint. Some of the information contained herein does not take a day to produce the desired results. Therefore, learn to be patient. Building base links should be a gradual process, and not follow a flash-in-the-pan approach. Build new links over a period of a week or more, and make this a habit rather than a one-off activity. Avoid trying to build the links in a short span of time. Identify the relevant strategies to apply for a local site, which should be a bit different from what non-local sites require.
With Google improving their algorithm regularly and releasing Panda, Penguin and all the other updates, SEO has changed considerably over the years. What used to work in 2014 doesn't anymore.
Below is an infographic explaining what has changed and what really works in 2015.