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Did you know that social signals – Likes, Tweets and Pluses – can impact search rankings? Yes, social signals are very important for both your SEO efforts and Internet marketing efforts. This tool lets you check your Facebook comments, Facebook likes, Facebook shares, Twitter tweets count, Google Plus shares and many more. The tool is designed to let site owners check their social signals count and monitor the progress of their competitors.
With that said, it is worth noting that social signals are not related to Google’s search algorithm. Google made it very clear that Google+ does not impact search rankings in any way. So if Google is not using its own social media to improve search results, it means they are not using Facebook or Twitter as well.
Another thing to remember is that social shares vary. They are not equal. For instance, a share from a friend with 5 followers is not equal to a share from another friend with 50 000 followers. That is why buying Facebook likes or tweets for the sake of boosting up that number does not make any sense. Therefore, you need to signal tool to check your social signals. This way, you will be able to know how many real social signals your site or blog has.