Web Design and Development Buzzwords

Not everyone is conversant with Internet and the new terminologies it has brought about. Every year new jargons pop up. Here are a few of the commonly used internet buzzwords that everyone needs to know, whether you create and sell amazing website designs or are just in the Internet marketing space.

Looking for the SEO & Online Marketing buzzword list? You can find it here.


Above the Fold: Refers to that section of the screen that is seen without scrolling.This is where important pieces of content should be.

Back-End: Part of the website that visitors do not see.

Bitmap: are not made up of geometric shapes but pixels.The size of a bitmap image depends on the resolution.

Browser Testing: It refers to testing of website before being made public.This is to ensure it will show up properly.

Call to Action: It is a button that encourages visitors to take action.

CMYK: An abbreviation for “Cyan Magenta, Yellow and Key”.It is responsible for the colour spectrum seen on printed materials.

Content Development: It refers to communicating the unique selling proposition and the products in a way that excites the target market.

Content Management System (CMS): It is software that enables one to update and manage web contents without any knowledge in programming.

Conversion Rate: It is the number of visitors divided by the number of leads or contracts received from the website.

CSS: An abbreviation Of Cascading Style Sheet. It is also a coded language used in adding styles, spacing, colours, etc. to a web documents.

Domain name: It refers to the website address. It mostly ends in .com,.net or .org.

Dynamic web: This web can be updated every now and then.

Flat design: The design narrows down to the basics of the graphics.It is all about simplicity.

Front-End: Part of the website that visitors can see.

FTP: An abbreviation for Transfers of Protocol.It is meant for transferring and managing files over a server on the internet.

Grid system: It refers to pages on the website consisting of rows and columns.

Hosting: It is a way of making one’s website available to the public. It can be “shared hosting”, “managed hosting” or “dedicated hosting”

HTML: Hypertext Markup Language (HTML) is a coded language used in website creation.

Infinite scrolling: Have long pages that must be scrolled for a very long time.

Information Architecture: It refers to organizing and labelling of contents of the website in a way that is easy to find.

jQuery: It helps in things like filling out the web form properly, creating complex animations and handling page transitions.

Landing page: It is the page that gets someone to become a lead.It always has a form.

Lead form: It is a page found on any page of the website.It is filled out to request information or download something.

Localization: It refers to the technique of changing messaging and photographs and cultural references so as to be more acceptable in international markets.

Masonry grid: Invented by Pinterest. It is composed of parallel and asymmetrical pieces of content filled on the grid.

Meta tags: Are of two types:”Meta keyword” and “meta description” tags.They are a summary of the content in a web page.

Metro Design: Also called “Microsoft Design Language”. It originated from public transportation signs.

Mobile First: It makes web design more compact and to the point.It was developed due to need for web mobility.

Mockup: Are the real size models of how the design is supposed to look.

Parallax scrolling: It refers to the technique of moving the background images lower than the foreground images, thereby creating and illusion of depth.

PHP: Coded language used in website creation.

QA: An abbreviation for Quality Assurance.It involves testing of the website on web browsers and other different features.

Responsive Design: It ensures that the site looks great on all devices.

RGB: An abbreviation for “Red, Green and Blue”. It is the colour model for web design.

SEO: Refers to Search Engine Optimization. It is the art of optimizing the website so that the business can be found in search engines like Google.

Sitemap: It is an outline of how the web content will be arranged.It can either be Microsoft Word or Excel.

Skeuomorphism: Makes apps and graphics more real.

Static web: A static web can only be updated by somebody skilled in web development.

SVG: It is the short form of Scalable Vector Graphics.SVG speeds up the performance of the website by creating a high resolution artwork without loading graphic files.

Template: Its work is to instruct the content management system on how to render pages on the website.

Textures: Is usually used as backgrounds to create atmospheres on webs.

Typography: It refers to how the words look on the screen.It is a way of bringing out the mood and emotion.

UI design: It is an abbreviation for User Interface design. It refers to designing of pages that visitors will see.

UX design: An abbreviation for User Experience.It refers to the making of the desired path more interesting for visitors to use.

Vector: are graphic visuals made up of geometric shapes.They are normally used for icons, logos and info-graphic designs.

Web 2.0: This is a web design trend characterized by fascination with round corners, shiny buttons and streamlined appearance.

White space: It is the space between elements.It has an aesthetic value in the design.

Wireframe: They are the early stage designs.It is meant to organize content and structures of pages before designing them graphically.

Did I miss any buzzword that you use? Leave a comment below and I’ll add it to the list.

Say Hello! Don’t be shy.