Speed of your website is a major ranking factor in 2015. Also, visitors to any website need very good speeds. Visitors do not have the whole day to wait for a single page on any website to load. Even if waiting a whole day seems to be overstretching the issue a bit, the ten seconds or more it takes for a page to open could be spent doing a more productive task. Therefore, when running a website, focus on improving the speeds. Ensure that visitors do not close the site, simply because of very poor speeds. Fortunately, this is not an impossible task. Improving website speeds is possibly by following the measures mentioned below.
- Database Optimization
- Removing Share Buttons, Video Embeds and Tracking Codes
- Using Caching whenever applicable
Databases provide websites with the tools through which to share information. As important as the databases are to the storage of information, it is worth noting that they can have a detrimental effect on the website’s speeds, which visitors would never find pleasant. Therefore, learning to optimize database is one of the most effective ways of storing information while not affecting or interfering with speeds in any way. One way of optimizing database is through the addition of index. This way, the database is able to find and release information much faster, thus improving the visitor’s experience while striving to open any page on the site.
Analytics programs are good for any website. Analytics programs provide a very good way through which to monitor the website’s performance and identify changes that it needs. On the other hand, the website does not require more analytics programs than necessary. Therefore, learn to remove some of the unnecessary programs. A faster website is a simple website. The tracking codes might prove very effective in the analysis of user behavior online. However, for an ecommerce website, marketers are better off reviewing all the analytics programs and removing whatever is unnecessary to make it easier for visitors to open their preferred pages.
When any visitor opens a particular website, the browser he is using would request various types of information from the server. Some of the information includes texts, images and scripts to mention but a few. The information is all in the cache. The ability of browser caches have been quite limited for quite some time. Caching has only improved substantially ever since the emergence of HTML5. Two of the most popular caching mechanisms include Local Storage and Application Cache, whose effectiveness includes the fact they improve speed, are cost-effective, and allow for offline browsing.
Therefore, never waste any time in improving website speeds. Some of the measures taken to improve speeds do not cost a fortune to implement. Removing a few features on the website could be all that it takes to improve speeds. For example, with the help if the website designer, find a way of optimizing database and see the impact this shall have on the website speeds. Remove all share buttons, video embeds and tracking codes from the website. Find a way of ensuring that the website has perfect balance between traffic, rankings and the page speed. Where appropriate, learn how to use caching.