How to Access Search Console Data in Google Analytics

The value of Google Analytics when monitoring the performance of a website cannot be overemphasized. On the other hand, Google Search Console info helps webmasters to follow the performance of a site in organic searches. However, you can link the two to get more comprehensive results including visitors’ interaction with the site. In this post, … Read more

Reasons not to use Google Analytics

Reasons not to use Google Analytics

Despite the benefits of using Google Analytics, many people have found good reasons for not using this tool. Google Analytics is mostly very useful in monitoring the number of visitors to a website and their behavior while on any particular site at a given moment. However, the industry is full of other alternatives that perform … Read more