Building an email list is an enthralling method for your blog or site. However, it can only work the way you anticipate if you got the appropriate tools. Notably, while trying as much as possible to have visitors subscribe, it is also very important to be able to A/B split test the plugins. In this article, one of the top rated WordPress plugins, Thrive Leads, is reviewed to establish its effectiveness in helping you grow the email list, manage it, and apply it in powerful online marketing campaigns.
What is Thrive Leads?
It is a WordPress plugin that allows users to deploy various opt-in forms promptly to build their mailing list easily. The plugin comes with lovely customization options as well as great features that you will not get in other contact list building plugins.
Using this plugin gives users the confidence of top performance because it is designed by the same minds behind the famous Thrive Themes, a great membership site for users to subscribe and access WordPress plugins and themes for driving conversions.
Because of Thrive Theme's enthusiastic operational team, they are always working on improving every item in their list including Thrive Leads, Thrive Content Builder, and Thrive Themes among other products. Notably, they always ensure that your terms of operations, especially the fees, remain the same after subscribing even if the charges for new users go up.
A comprehensive review of Thrive Leads:
Opt-in forms
Opt-in forms by Thrive Leads classified into three main categories;
(1) The Lead Groups Forms
In the lead groups, users have access to all opt-in types including Ribbons, Widgets, After Post, Popovers and Slide-ins. All the five types are put together so that every time a user includes a new group, everything is included for better organization.
The user is free to include as many opt-in forms as he/she wants. Besides, you will also have complete access to different display settings to be able to choose a particular opt-in form on the post, homepage, post, tag or a specific post per page. As a result, you can be able to create highly relevant opt-ins for visitors to raise conversions by offering something more important.
(2) Short-code Placement Forms
These are opt-in forms that allow you to use short codes. They can be applied in widgets if the user wants to, but, are essentially designed for application in the content. For example, because many websites have a lot of traffic going to their About Us page, it is prudent to have the right opt-in form to make them join your mailing list. Remember that you can include as many opt-in forms as possible and split test them to see which one brings better results.
(3) Two-step Opt-in Forms
This is a little different from the other two because it displays a popover once a visitor clicks the button/link. Because it operates using short codes, users find it very easy to apply on the homepage, blog, or posts.
The idea behind the 2-step opt-in forms is that more people prefer clicking buttons compared to entering their emails. Immediately after the visitor clicks the link and a popup come to the window, he/she is already engaged, and there is a greater likelihood of including their email address. The forms are very easy to set up and have proven to bring a lot of conversions.
Ease of Using Thrive Leads and Its Custom Forms
To use the Thrive Lead forms is very easy. Install the Thrive Lead plugin on your WordPress and navigate to the Menu to select the forms you want to use. Then, the selected group of forms will appear on the dashboard. For example, if you selected the Lead Group, it will expand to show all the additional details including options for Post Footer, Side-in forms, widget, lightbox, or ribbon.
Click the form of choice and go ahead to include the name of the form, select the trigger, and display frequency. Make sure to understand the trigger options well so that visitors are engaged well without creating a sense of disruption. For example, if you select Exit-intent popups, the visitor will only be prompted to opt-in when he shows sign of leaving the page. It is considered less intrusive. You can also select Time Triggers, which is ideal for mobile users among other options.
The forms are very easy to customize using the lovely drag and drop editor that allows you to see how the final popup will look like. Remember that there is no limitation of the elements to include in every template.
Engaging templates and split testing capabilities
Thrive Leads has some of the most attractive templates that will help to keep your opt-ins looking awesome. They are grouped into sets so that you can manage them easily, and, you can also include a pop-over to make them more engaging. Within a very short time, you are sure of making the forms look the way you want
What makes Thrive Leads even more impressive is the split testing capabilities. You can tweak some of the forms or create completely new ones and split test them to see which one generates better results. Remember that to get better results with the Split Tests when using Thrive Leads; it is advisable to start with a single hypothesis.
Other features that make Thrive Leads one of the best in the market include;
• SmartLinks that show visitors custom call to action as opposed to opt-in forms.
• Inbuilt Reporting for helping to monitor the performance of your forms.
• Different triggers for different types of opt-in forms.
• Page level targeting that helps you identify the ideal point to position opt-in forms.
Conclusion
Many people often find it very difficult to manage opt-in forms with many plugins especially when they utilize various types of forms. However, with Thrive Leads, it is very easy because they are grouped together. Besides, getting started and using Thrive Leads is easy, it comes with capability for Split/testing and comprehensive reporting. For beginners and those who might get stuck along the way, Thrive Leads has an awesome support including knowledge base in text articles, screenshots, and videos to help you complete the setup and use the forms of choice successfully.
